Hublot has become Official watch provider, Official Timekeeper and Official Watch of the prestigious Juventus of Turin from next season 2012/2013. Simultaneously, the 2011/2012 Italian champion and a historic record breaker by playing an entire 38-game season undefeated, the famous Juve – La Vecchia Signora or "The Old Lady" as the Italians affectionately call the team – chose Hublot to accompany them next season 2012/2013.

It is an honor and a privilege for the Swiss watchmaker to be associated with a team that boasts such a glorious record of achievements. Juventus of Turin is a monumental team with an imposing history. Founded in 1897, the club is the third-oldest in the country and has played in Italian football’s top division since its beginning (except for one season in 2006-2007). In addition to being the most supported team, Juve has won the most national titles and is one of the most decorated and recognized teams in the world. According to the International Federation of Football History & Statistics, which is recognized by FIFA, Juventus was the best Italian club and second-best European club of the 20^th century. In 1985, Juventus became the first team in the history of European football to win all three major competitions organized by the UEFA: the European Champion’s Cup, the Cup Winners Cup and the UEFA Cup.

After their triumph in the International Cup that same year, Juventus also became the first and only team in the history of football to win every single official confederation competition and the club world title. With twenty-four players having won the World Cup since 1934, Juventus is also the football club that boasts the largest number of world champion players. Juve now plays at Juventus Stadium, their new ultramodern stadium seating 41,000. The team is presided over by Andrea Agnelli and the coach, Antonio Conte.

Hublot and the club decided to announce their partnership in China on the occasion of the Italian SuperCoppa Final (Juventus Turin vs. Naples) on August 7, 2012 at Beijing National Stadium.

Thanks to this partnership, Hublot is strengthening its presence in the world of top-level football. As the first luxury brand to invest in football in 2006, Hublot has since worked in close collaboration with FIFA as the Official Timekeeper and Official Watch of the FIFA World CupTM, and with the prestigious football clubs Manchester United of England, Bayern Munich of Germany and Ajax Amsterdam of Holland to name but a few.