New York, New York ((February 26, 2013) – Swiss watchmaker JeanRichard was proud to launch its partnership with aviation icon Captain Chesley “Sully” Sullenberger yesterday evening. Guests joined Bruno Grande, COO of JeanRichard, in celebratory cocktails at The Standard’s Le Bain followed by an exclusive dinner at the hotel’s Highline Room.

JeanRichard’s partnership with Captain Sully is founded on the authentic synergy between the brand’s core philosophy and dedication to those driven to do extraordinary things. While on one hand people will say that time is money, JeanRichard says that time is the art of living, a philosophy of life. In keeping true to this vision, the brand has taken a new approach to watchmaking bringing its customers’ aspirations to light. Sully embodies this philosophy through his dedication to the pursuit of safety and raising awareness about important issues.

“Sully is not only an individual with profoundly admirable qualities under pressure, as we saw in 2009 with his emergency landing on the Hudson”, said Bruno Grande, COO of JeanRichard. “He is also one who has taken advantage of the opportunities presented and channeled his energy towards the improvement and encouragement of aviation safety and safety in other arenas. We are very proud to have him as a part of the JeanRichard family and look forward to continued success together”. “JeanRichard’s Philosophy of Life truly speaks to me”, said Sully. “The beauty of the watches, the passions of its artisans and managers, and even more importantly their idea of working together on projects that are close to my heart and spirit made me happy to join the JeanRichard flight”.

Sully’s inspirational message will also be com- municated through JeanRichard’s website, in a monthly blog where he will address his passions, goals and where one can follow his road in learning about watchmaking. Unpre- tentious and spontaneous, the JeanRichard lifestyle conveys a strong mindset that inspires new challenges without the compromise of powerful design or reliable performance.

The 1681 Collection brings forth extraordinary mechanicals; Hours advance at the rhythm of an automatic movement, from the famous JR1000, developed by JeanRichard in 2004 after 4 years of research and development. The pieces are 111/2’’’ in diameter and 3.77 mm thick, providing excellent chronometric performance and perfect operational stability, with or without additional modules.

On the other hand, the Terrascope Collection offers a handsome 44mm diameter cushion-shaped case reinforced by two lateral arms, proving that pleasing design is not delivered without utility measured for adventure. At the same time, the Terrascope’s self-winding JR60 movement provides the accuracy required of a watch that will accompany your day-to-day life. Reaffirming the symbol of a philosophy that a life is to be relished every day with undiminished eagerness.

JeanRichard, named after Daniel Jean Richard who pioneered the Swiss Watch making industry during the 17^th century, offers luxury Swiss Made timepieces to independent minded, creative personalities, who share the brand’s philosophy and love of travel.

The JeanRichard man assumes his own, unique, Philosophy of Life. In 2012, JeanRichard launched their new identity and strategic development based on their communication pillars that are the watchmaking tradition, the land, the water and the air. For each of these environments, JeanRichard is looking to tell the stories of people whose passions have driven their life philosophies to do extraordinary things.