“Because he wants to reach for the stars and explore the ocean depths, because he lives out his passions to the full, man has always measured himself against time... to turn a few seconds into a moment of eternity…”


A passion for military watches
A project to create utilitarian watches suitable
for professional use
An inspiration, the aeronautical instrument

Aeronautical instrumentation is the absolute reference point in terms of readability, reliability and performance. This is why Bell & Ross designers have worked together in order to reproduce a cockpit dashboard clock on the scale of a human wrist… This is how the instrument-watch was born.

From the BR 01 to the Heritage and BR 03 Type Aviation, the evolution of the Bell & Ross Instrument collection closely follows that of aeronautical instrumentation. The new BR 01 AIRBORNE model is directly inspired by a historical military symbol and is the most unique watch in the BR 01 collection.

Airborne patch

	Jolly Rogers patch

The BR 01 Airborne is an anthem to the extraordinary saga of military paratroopers. This new watch is a tribute to those brave young men who fought in one of the toughest army corps, particularly the US Airborne divisions.


The Airborne divisions were born during the Second World War. They were the first to be exposed to danger and the first ones to face death. Their most famous motto was “Death from Above” symbolised by a skull that was a reminder to them of both their power and vulnerability.

Since then, the symbol has spread to other military regiments. It is often embossed on uniforms patches or on fighter planes. The skull is a constant reminder of the omnipresence of death on each military mission.


The BR 01 Airborne reinvents the notion of the talisman, and personifies the very spirit of these outstanding men. It is a genuine tribute to the noblest of military values as well as to the bravery of soldiers who face death on a daily basis to defend their country.