Just six months have passed since the announcement of the partnership with TAG Heuer, the Swiss watchmaker and first Official Timekeeper in the history of the Premier League.

Driven by strong demand from fans across the world — who now see the Swiss watch brand during all Premier League TV broadcasts —TAG Heuer has raised the tempo and is now releasing special edition watches featuring the logo of the famous English league.

April 2016: TAG Heuer is immensely proud to have been chosen by the Premier League as its Official Timekeeper and Official Watch, the first in its history.

The pinnacle of English football, the Premier League is the most watched football league in the world. All Premier League matches now run on TAG Heuer time, both on the English pitches and in 190 countries via broadcasts.

This is a comprehensive partnership for the Swiss watch brand: on the pitch, the fourth officials’ boards are now shaped like a TAG Heuer Carrera watch. Referees have already started to wear the TAG Heuer Connected smart watch, which provides them with assistance via their own dedicated and exclusive application. The deal is completed by the TAG Heuer logo which is displayed on-screen during TV broadcasts, not to mention all the activities on-site with customers, and the famous Pressure Test competitions which have proved such a big hit with fans.

Today, TAG Heuer is incredibly proud to unveil the very first special edition Premier League watch. Naturally, a sports model — a 43 mm Aquaracer — has been chosen to bear the colours of the English league. At its heart beats the Calibre 5 mechanical movement. Made from steel, it boasts an attractive black ceramic bezel, specially designed for this football-themed watch. The 45-minute numerals for each period of half-time are lacquered white and the 15 minutes of extra time are lacquered red.

The anthracite grey dial with its sunray effect is particularly elegant. It features the new Premier League lion logo at 9 o’clock, stamped in white. The MatchTimer inscription in the centre is another nod to this watch’s footballing pedigree. The baton indexes are coated in white SuperLuminova™ to improve visibility in the stadium during evening matches. The hour hands are rhodium-plated and the minute and seconds hands are red.

As a finishing touch, the date window positioned at 3 o’clock is equipped with a magnifier, another sports feature, which helps improve visibility. The case has a screw-on back with an exclusive engraving of the Premier League lion, and the exclusive inscription "Official TimeKeeper". The watch is complemented by an elegantly integrated steel link bracelet.

The Premier League is the most watched and followed football league in the world.. Last season, 13 million fans attended matches, with stadiums filled to a record 96.3% of their capacity. Throughout the nine-month competition, 380 matches are watched in 190 countries across the world, in more than 900 million homes.

Reference	:	WAY201D.BA0927 (sunray anthracite grey dial, black ceramic bezel and steel bracelet)
Movement	:	Mechanical - TAG Heuer Automatic Calibre 5 with date
Case	:	Polished and satin-finished steel
Diameter	:	43mm
Bezel	:	Uni-directional rotary bezel in polished, faceted black ceramic
Numerals	:	Silver lacquer engraved numerals with white SuperLuminova™ dot at 12 o’clock
Extra time	:	engraved then filled with red lacquer - Sapphire crystal with scratch-resistant, antireflective coating
Crown	:	Screw-down crown in polished steel - Satin-finished screw-on back, engraved with the Premier League lion
Dial	:	Anthracite grey sunray effect - White contour of the Premier League lion Faceted, polished hand-applied indexes with white SuperLuminova™ markers Faceted, polished minute hand, with white SuperLuminova™ markers Faceted, polished hour hand, with white SuperLuminova™ markers Red seconds hand "AQUARACER CALIBRE 5 – AUTOMATIC (in red) – 300M/1000FT" inscribed at 6 o’clock "TAG Heuer" logo at 12 o’clock - Printed minute track Date window at 3 o’clock with magnifier
Water-resistance	:	300 metres
Bracelet	:	Triple-row brushed steel, with polished edges
Buckle	:	Steel folding buckle with safety push-buttons and diving extension