Bell & Ross

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Bell & Ross

In the beginning, a team of watch designers and aeronautical control panel specialists joined forces with one project in mind: to create timepieces perfectly suited for professional use. Their goal: to be part of the great Swiss watchmaking tradition whilemeeting the demands of men facing extreme situations. In search of extremes - There are professions where one must withstand extreme temperatures, undergo violent accelerations or resist dangerous pressures. Bell & Ross analyses these extreme events with those who experience them: astronauts, pilots and bomb disposal experts and divers. Professionals for whom a watch must not only be a tool to assist them on their missions, but also a constant ally. Combination of expertise - To ensure that a watch perfectly meets the expectations of its users, Bell & Ross gathers experts with complementary know-how to achieve a single objective: to create a utilitarian watch. Professional users, designers, engineers, and master watchmakers combine their expertise and experience following the same motto: the essential is never compromised by the superfluous. Function drives design - Bell & Ross watches meet four basic principles: legibility, functionality, precision and reliability. Thus, every detail has its purpose, its function. This technical precision is expressed through pure lines and timeless elegance.
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