For Richard Mille, the definition of luxury has to be, not only the perfection that he insists upon from conception right through to manufacturing, but also the direct and personal dialogue with his customers once they have purchased a watch.

For Richard Mille, standards of the highest quality must naturally include a bespoke service. It is for this reason that he has created a personalised service for his customers. This service is accessible via the Richard Mille website and will offer customers a direct, individual and personal contact with the brand.

By using this simple and efficient communications tool, Richard Mille customers are able to download User Guides, access a FAQ service and above all, be in permanent contact with the brand’s after-sales service team.

A special dedicated coordinator is available to answer all type of questions, and address even the more technical issues with the customer.

The coordinator is also in permanent contact with the repair centers in order to inform customers on the after sales service process and update them on the status of their own particular watch. They can follow the service step by step, through pictures and detailed descriptions.

This new exclusive service is another example of the excellent relationship between the brand and their customers all over the world.