Omega reaffirms its position as a collector’s brand on April 14 and 15, 2007 when Antiquorum holds its Omegamania theme sale in Geneva with a live satellite link to the Baselworld watch fair.

The Omegamania auction has been meticulously prepared and no detail has been overlooked to attract the widest circle of bidders.

To reassure first-time and on-line bidders, Omega has taken the unprecedented step of offering a two-year factory guarantee for each of the 300 lots in the catalogue — even the most ancient pocket-watch.

Antiquorum’s catalogue also plays its role in making this sale as accessible as possible, conveniently organizing more than a century of Omega watchmaking into 11 product categories, each with an insightful introduction.

The Omegamania auction comes in response to a growing trend in watch collecting towards contemporary brands and the increased rate of turnover at auction as collectors sell last year’s new model to compete for the latest limited edition.

Heavyweights with a proven track record in holding their value at auction, such as Patek Philippe and Rolex, are getting beyond the reach of many in the growing circle of watch enthusiasts, and Antiquorum hopes that Omega fill the gap with a more accessible blue-chip stock.

Antiquorum also hopes that the Omegamania sale will shift attention to the brand’s often neglected historical production, especially its precision watches.

Omegamania comes 18 years after Antiquorum’s first thematic sale devoted to a single brand. Those who started collecting in the early days at that Patek Philippe sale in 1989 have been smiling ever since.

« As a fitting tribute to the unparalleled achievements of OMEGA since its inception in 1848, our latest endeavor is the OMEGAMANIA auction to be held in association with the esteemed auction house Antiquorum. This is the very first time that an auction has been entirely dedicated to the OMEGA brand, and it is indeed an honour to have been invited by Antiquorum to present such a unique selection of our rare and exclusive timepieces.

Certain pieces within this collection are inextricably linked to some of the most significant events in recent history. We are proud to affirm that all the timepieces, both vintage and contemporary have been carefully restored to their former glory and perfect working condition by master watchmakers in our own workshops, using the original parts wherever possible.

OMEGAMANIA gives us an invaluable opportunity to share with the world of watch collectors and enthusiasts OMEGA’S passion and expertise in the noble art of watch making ».

SINGAPORE

Mar 13 to 14

The Fullerton Hotel
The Straits Room, level 4
1 Fullerton Square Singapore

DUBAI

Mar 17 - 18

Jumeirah Emirates Towers
Godolphin Ballroom - Dubai

MUNICH

Mar 22 to 23

Aktionsforum Praterinsel
Praterinsel 3-4
80538 München

LONDON

March 27 - 28

GARRARD & Co.
24, Abermale Street

PARIS

Mar 31

The Eiffel Tower
Gustave Eiffel Room, 1^st Floor
Entry : North Pillar 75007 Paris

GENEVA

Apr 12 to 15

Mandarin Oriental Hotel du Rhône
Salons Rhône I, II, III
Quai Turrettini 1 1201 Geneva