Bella Hadid’s grace and effervescence have been framed in six stunning images, set to be unveiled in media on September 1^st. Chopard entrusted the campaign to the compelling, creative vision of Alasdair McLellan, the internationally acclaimed photographer responsible for some of Chopard’s most iconic advertisements. With her hair elegantly held back and dressed in pared-down, sophisticated looks, Bella Hadid exudes confidence as she faces McLellan’s lens. She radiates her beauty to the fullest, perfectly embodying the elegance and Joie de Vivre of Chopard’s Haute Joaillerie, Happy Hearts, Happy Sport, Happy Diamonds, Ice Cube and Alpine Eagle collections. These mesmerising new visuals portray Chopard’s exquisite craftsmanship in a refreshingly new light and exalt Bella Hadid’s intriguing charm.

The appointment as Chopard’s Global Ambassador marks a significant moment for both Bella Hadid and the Maison. With a legacy spanning over 160 years, Chopard’s devotion to craftsmanship, pioneering approach to sustainability, encompassing generosity, and commitment to spreading positive values and Joie de Vivre have earned the Maison a unique position in the luxury landscape – so much so that Bella Hadid has been captivated by Chopard ever since she first wore the Maison’s creations in 2021 at the Cannes Film Festival.

“I have so much appreciation for Chopard’s craftsmanship and have been an admirer of theirs for many years. I am so thrilled to be joining the Chopard family,” says Bella Hadid.

“Bella epitomises the spirit of Chopard: a harmonious mix of effortless elegance and a zest for life that are truly enchanting and perfectly resonate with what our watches and jewellery stand for. We are excited about embarking on this new journey together,” says Caroline Scheufele, Co-President and Artistic Director of Chopard.

Bella Hadid began her trailblazing career in the fashion industry at the young age of sixteen. Over the years, she has graced the covers of thirty different Vogue editions, cementing her status as a global fashion icon, muse and charismatic figure. Time magazine selected her as one of the 100 most influential people in the world in 2023 and, at the British Fashion Awards in 2022, she has also been honoured with the prestigious title of ‘Model of the Year’. Bella Hadid continues to enchant the world with her incandescent beauty, natural elegance, strength of character, and self-assured sense of style. She has gone on to become a successful entrepreneur with her non-alcoholic alternative drink company Kin Euphorics and her skin-nourishing fragrance Orebella.