2023 campaign with Lily-Rose Depp in Gabrielle Chanel’s mythical apartment
August 29th, 2023
The Première Édition Originale, a reissue of the first CHANEL watch, is worn like a piece of jewelry. Inspired by the codes of the House, this creation with distinctive lines evokes the stopper of the N°5 fragrance bottle. The supple chain bracelet interlaced with leather echoes the chain of classic CHANEL handbags. The black-lacquer dial with golden hands and no numerals underlines the essential: a spirit of freedom and audacity unique to CHANEL.
Directed by Inez & Vinoodh, the film features Lily-Rose Depp in Gabrielle Chanel’s mythical apartment at 31 rue Cambon in Paris.
CHANEL Première Édition Originale
Technical description
Case: steel coated with 18K yellow gold (0.1 micron) Black-lacquered dial Steel crown coated with 18K yellow gold (0.1 micron) with onyx cabochon
Movement: High precision quartz Functions: hours, minutes Water-resistance: 30 meters Dimensions: 26.1 x 20 x 7.65 mm
Bracelet: steel chain coated with 18K yellow gold (0.1 micron) interlaced with black leather strap