Hublot celebrates the Year of the Rabbit
Hublot celebrates the Year of the Rabbit
In order to mark the arrival of the Year of the Rabbit, Hublot collaborated with Chinese Artist Wen Na in creating a unique painting for the dial of the Spirit of Big Bang Black Ceramic Rabbit.
As the Lunar New Year is approaching, Swiss luxury watchmaker Hublot has invited Wen Na to craft a new Year of the Rabbit painting and present the Spirit of Big Bang Black Ceramic Rabbit. The fusion of traditional Chinese culture with Contemporary Haute Horlogerie has given rise to new ideas: Wen visualised 12 double-hours from the Heavenly Stems and Earthly Branches and combined them with traditional elements of the Lunar New Year. We therefore can find festive lanterns, firecrackers and lion dance in the artwork, to create an intriguing world to usher into the new year. The time is brimming with wonder and excitement at each double-hours, giving full expression to Hublot’s Art of Fusion spirit.
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In traditional Chinese culture, the rabbit is considered sacred and auspicious, and thus the Year of the Rabbit 2023 is recognized as
“the lucky year”. Hublot wanted to give green light to an artist in order to celebrate this Lunar New Year. Wen Na created a New Year-themed painting in her vibrant artistic language, using unbridled imagination to visualise 12 double-hours in a unique way. A group of charmingly naive rabbits, which are having fun with a lion dance, or holding firecrackers or indulging themselves in other traditional Chinese activities, marking the wonderful moments as time goes by. This scene depicts a vigorous and prosperous Year of the Rabbit and also conveys the atmosphere of the Lunar New Year, an occasion for family reunion.
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Enlighted by Hublot’s Art of Fusion brand concept, Wen drew inspiration from the ancient calendar of Heavenly Stems and Earthly Branches, an old and mysterious Chinese cultural treasure. The 12 double-hours are fused with the images of rabbits to deliver a sense of joy and reunion. Meanwhile, she believes that refined arts in our world come in diverse forms, of which the essence lies in the hustle and bustle of everyday life. In her painting, a group of quick-witted rabbits bring to life the traditional customs associated with the Lunar New Year, including performing dragon and lion dances, putting up or changing door gods, hanging up festive lanterns, and giving and receiving red packets (a Year of Rabbit gift with money stuffed into red envelopes). There always is something to enjoy at each double-hours - from the Zi Hour to the Hai Hour. The twelve Earthly Branches are also used to record the year and the month, thus implying that every day and every month is a good time in the world of Hublot time.
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Moreover, in Wen’s mind, rabbits are not just gentle and cute. She gave rabbits a more modern look by presenting them in a slightly playful style. While in keeping with the theme of the Year of the Rabbit and the quintessence of traditional Chinese culture, she changed the usual image of the gentle rabbits and recreated amusing rabbits that are energetic at different double-hours in an artistic way, injecting fresh vitality into the new year and aptly interpreting Hublot’s innovative and pioneering spirit of
“be different”. A contemporary reinterpretation of the classics.
The whole visual is thus captured in her mind, which is then realised in the canvas, with powerful images interpreting the rhythm of minutes and seconds, and conveying joyful emotions in a new year. The creation is the result of a fusion between Haute Horlogerie know-how and traditional art and culture, between the essence of Eastern and Western cultures, and between the past and the present.
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Coming from China, Wen Na is acclaimed as one of the leading young contemporary Chinese artists for her distinctive artistic style. She graduated with a major in printmaking and developed an indissoluble bond with
“fusion of arts” during her university years. From mural paintings to sculpture and from art to music, Wen has constantly experimented with the fusion of various art forms, leveraging unique aesthetic concepts to inspire new thinking about modern art. The
“fusion of arts”, which Wen believes is the driving force behind inspiration and imagination and also is in line with Hublot’s Art of Fusion brand concept. With its ingenuity and craftsmanship, Hublot has combined seemingly diametrically opposed materials and joined hands with the most talented practitioners in alternate fields to push the boundaries of what is technically and aesthetically possible to set new trends for watchmaking.
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“We are thrilled to be partnering with a young artist like Wen Na who is a master of traditional Chinese culture to craft a new Lunar New Year painting and present the Spirit of Big Bang Black Ceramic Rabbit. Everyone who saw Wen Na’s mural work was shocked as she has fused her strong imagination with rich colors and lines. More interestingly, these images are not replicas of existing traditional symbols, but a combination of her use of the place where the murals are located, history, and her strong imagination. Her unique artistic style perfectly embodies the bold creative vision that we have at Hublot. Meanwhile, Hublot loves Art has been demonstrating through various forms of expression and creations how the brand loves to fuse different artistic inspirations and styles. Hublot Loves Art!” Ricardo Guadalupe, CEO of Hublot
“The partnership with Hublot is a very pleasant surprise. It is also an interesting combination to integrate the ancient representation of time in traditional Chinese culture, the sexagenary cycle, with Hublot and its pioneering watch. More importantly, Hublot’s presentation of the animation also amazed me, and the whole creative process made me feel very smooth and happy as well.” Wen Na,Contemporary Artist
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Inspired by Hublot’s Art of Fusion brand concept, Wen Na interpreted the twelve Earthly Branches, a symbol from the traditional Chinese calendar, with artistic imagination to depict the distinctive 12 double-hours. A group of charming rabbits having fun with a lion dance, holding firecrackers or indulging in other activities, mark the wonderful moments of each of the double-hours. This timepiece represents a fusion of the essence of Chinese culture and innovative watchmaking concepts, while demonstrating the connection between Eastern and Western cultures with a unique artistic language.
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A Year of the Rabbit-themed painting is vividly rendered into a festive scene on the dial with playful rabbits at different double-hours, thanks to the brand’s exquisite craftsmanship. Hublot artisans use a variety of brushes to paint the dial, with some details presented in hair-thin fine strokes. Each hand-painted dial is created through a complicated process that takes over 40 hours. Each dial of the 12 pieces is different from the others, therefore all are unique artworks that showcase the brand’s exceptional watchmaking expertise. In addition, the representation of hour markers has adopted an artistic expression that derives from the traditional twelve Earthly Branches, representing a tribute to profound Chinese culture and Hublot’s efforts of taking its pioneering philosophy of fusion to a new height.
This timepiece adopts the tonneau-shaped case, a signature design code of the Spirit of Big Bang collection, and incorporates all the classic design elements of Big Bang watches: the six H-shaped screws on the bezel, the lugs either side of the case, the over-moulded rubber screw-down crown decorated with the iconic H, and the sandwich type construction. Additionally, the Spirit of Big Bang Black Ceramic Rabbit is made of black ceramic to provide a perfect contrast with the gorgeous image on the dial where rabbits are celebrating the Lunar New Year. Housed within the 42mm-diameter case is the HUB1710 self-winding movement with a 50-hour power reserve.
Hublot is a Swiss watch manufacturer founded in 1980 and based in Nyon. For its first ever timepiece, this fundamentally disruptive company combined gold with a rubber strap in a case with a design inspired by a ship’s porthole (
hublot in French). Thus, the
Art of Fusion was born, blending tradition, innovation, craftsmanship, worlds and talents. It became the brand’s aesthetic and technical signature.
This identity was strengthened in 2005 with the Big Bang, which attested to an unrivalled know-how in terms of complications, manufacture movements and state-of-the-art materials. Carbon, titanium, ceramic and sapphire have been developed on this model to technical extremes.
This ground-breaking, high-quality approach to watchmaking is summed up in its philosophy
“Be First, Unique and Different.” It gradually led to other collections with innovative designs: Classic Fusion, Spirit of Big Bang, Square Bang and Manufacture Pieces. These draw on high levels of craftsmanship, both in terms of the materials so dear to Hublot (such as Magic Gold, brightly-coloured ceramics and sapphires) and its manufacture movements (Unico chronograph, Meca-10 and large complications such as the Tourbillon, the Cathedral Minute Repeater and the specific Manufacture Pieces movements).
Hublot’s world extends to powerful partnerships including football.
“Hublot Loves Football” as become the slogan at the world’s biggest sporting events (such as the FIFA World Cup™, Premier League, UEFA Champions League, UEFA EURO™) and through its ambassadors. This love of football continues in art, design, music, sport, fine dining and sailing. Lastly, Hublot’s implication in joint environmental projects with SORAI and Polar Pod reflects its concern for the issues of the day. Almost 130 boutiques around the world share Hublot’s fervour and values, alongside the
Hublot.com e-commerce site.
Hublot celebrates the Year of the Rabbit
