November 2011, AC Milan –In 2011, the year marked both by the victory in the 18^th Scudetto and the celebration of the Reverso’s 80^th anniversary, Manufacture Jaeger-LeCoultre is proud to have been chosen to immortalise the latest success of the world’s most titled club.

The honour of celebrating the occasion falls to the Grande Reverso Ultra Thin Tribute to 1931. In the great tradition of the Reverso and its 80-year history, each watch will be engraved and decorated with the team colours, the player’s name and number and bear the AC Milan inscription on the case-back. The club directors will wear the same model, engraved with their name and a commemorative logo. The team’s players will be truly thrilled to wear a watch so rich in history.

"Jaeger-LeCoultre watches are masterpieces of beauty, style and elegance," said Adriano Galliani, Executive Vice President and CEO of AC Milan. "It is with great pride that we join forces with a company so instrumental in the history of watchmaking and that shares our values of passion, tradition and excellence. First created in 1930s for polo players, the Reverso has become a veritable icon. We are therefore deeply honoured that the master craftsmen of Jaeger-LeCoultre have made a special version for the managers, coaches and players of AC Milan".

In its 112-year history, AC Milan has enjoyed an unparalleled track record, becoming the world’s most successful club. For its part, the Manufacture Jaeger-LeCoultre, a major player in watchmaking history since 1833, has remained the undisputed leader in fine watchmaking, with some 1231 calibres produced and 398 patents filed. Today, these two legends come together to lay the ground for future success. The presentation of the watches to the club’s players and coaches was held at the Milanello training ground.

In 2011, the year of the 80^th anniversary of the Reverso, Jaeger-LeCoultre opened the “Virtual Museum” where all those who wish to can share their inspiration with other lovers of the Reverso across the globe.

Virtual Museum “Seen on the Wrist” page introduces outstanding personalities who share their unique stories related to the Reverso, their relationship with time and the link with the object that enables them to measure and follow it.


A major player in watchmaking history since 1833, Jaeger-LeCoultre is the first Manufacture to have been established in the Vallee de Joux, Switzerland. It played a pioneering role by uniting the full range of technical and artistic professions under one roof and made an indelible imprint on the watchmaking development of the entire region. The Manufacture has an impressive range of world firsts, superlative creations and legendary models to its credit, including the Reverso, the Duoplan, the Master Control, the Memovox Polaris, the Gyrotourbillon and the Atmos. Guided by time-honored know-how and a constant quest for technical enhancements, the master-watchmakers, engineers and technicians craft each watch in harmony with the same passion. Each masterpiece, heir to 178 years of expertise, calls for the exercise of no less than 40 professions and benefits from cutting-edge technologies while being crafted in harmony with the noblest traditions of the Vallée de Joux. Building on a vast heritage encompassing 1,231 calibres and 398 registered patents, Jaeger-LeCoultre remains the reference in high-end watchmaking.