A Friend of Jaeger-LeCoultre since 2019, Oscar-nominated actress Amanda Seyfried has clear ideas about what she seeks in a wristwatch. As a quintessentially modern woman who astutely balances multiple roles in her professional and family life, she appreciates ease and versatility above all: “In choosing a watch, I want to feel that it can be worn with a t-shirt or a dress and still fits in with my personal style,” she says. “And for me, the Reverso is one that always hits the spot.”

Having worn the Reverso One Duetto Moon for a recent photo shoot with the renowned New York-based photographer Alique, Amanda was particularly taken by its style, both as a casually elegant everyday timepiece and a piece of jewellery.

“I was wearing a white t-shirt, and I put on this red Reverso, and I was like “I really want this”. With [the Duetto], it’s the fact that I have a choice – if I change my mind I can instantly change my watch face.” The elegant proportions also won her over, she adds: “It’s so sleek and – while I don’t want it to be any smaller – it’s the perfect size because the case is longer and has a little bit of thickness. It lies really well on my wrist and feels like it fits everybody, any size – someone larger, or a petite woman like me.”

For her first Jaeger-LeCoultre watch, Amanda loved the large face and classical round case of the Master Ultra-Thin Moon. Then came a Reverso: “It’s funny because I was so attracted to the bigger face of the Master, and then when I got my first Reverso I was like, “Oh wait, this is my favourite”,” she laughs.

For Amanda, the most important element of the Reverso is shared by all models. “You have choices to make,” she explains. “And you can very easily and very satisfyingly switch it over. Sometimes I just play with it, because it’s such a nice feeling when it clicks into place. And sometimes I have a hard time trying to figure out if it’s going to be the reverse side or the watch face. It’s jewellery, but it’s practical jewellery.”

“It’s amazing that the design is 90 years old. It must have blown their minds back then because [the flip-over case] is so innovative. Nobody else does it,” she adds. “And it still looks so modern. I think it’s something about the lines – the watch face being the same width as the band. I think that’s really beautiful.”

“This design is still a statement. For people who love watches, it’s a conversation piece because it’s a Reverso – and because you don’t know what you’re going to see until you reveal the secret underneath the case... it’s a beautiful surprise.”

In 1931, Jaeger-LeCoultre launched a timepiece that was destined to become a classic of 20th-century design: the Reverso. Created to withstand the rigours of polo matches, its sleek, Art Deco lines and unique reversible case make it one of the most immediately recognisable watches of all time. Through nine decades the Reverso has continually reinvented itself without ever compromising its identity: it has housed more than 50 different calibres, while its blank metal flip side has become a canvas for creative expression, decorated with enamel, engravings or gemstones. Today, 90 years after the Reverso was born, it continues to epitomise the spirit of modernity that inspired its creation.