The Swiss watchmaker invited a number of celebrity guests to its White Party held on the yacht Seadream: American football player Tom Brady, supermodel Bella Hadid, and singer Geri Halliwell.

Monaco, 26 May 2018: The Monaco Grand Prix is a glamorous and unmissable occasion for motorsports lovers. TAG Heuer is returning to the Principality once again this year to celebrate the legendary Grand Prix, for which it has been Official Watch since 2011, with its now hotly anticipated exclusive soiree hosted on the Seadream yacht decked out in the brand’s colours and moored in the port of Monaco.

The brand’s guests during this glamorous sporting weekend include Tom Brady — five-time Super Bowl winner with his team the New England Patriots and car enthusiast — and Bella Hadid — the sublime supermodel with millions of followers. On the eve of the race, Tom and Bella – dressed all in white – were joined on the boat by Paulina Vega Dieppa, Miss Universe 2014, Cadel Evans, 2011 Tour de France Winner and Friend of the Brand, Geri Halliwell, also Friend of the Brand and Daniel Ricciardo, driver of the Aston Martin Red Bull Racing Formula One team. Before boarding the boat, Daniel — who is always eager to try new things — accepted the challenge of catching a ball thrown at top speed by Tom Brady. The American showed extreme precision as he sent the ball straight into the hands of the Australian driver, who was on another boat 30 metres away! The celebrations then continued with a White Party, accompanied by the music of DJ Martin Solveig.

On the day of the race, TAG Heuer will cause a sensation on the wrists of the grid girls and grid boys. For the first time in the history of the F1 Grand Prix, fans will be able to support their favourite drivers by sending them a message via TAG Heuer’s Instagram page. The most encouraging comments will then be relayed to the drivers on big screens and on the connected watches of the grid girls and boys.

This weekend, three watches continuing the party’s white theme are being honoured:

The TAG Heuer Connected Modular 45: with a white rubber strap, it has the elegance, characteristics and level of finish expected from a fine wristwatch. This Swiss Made luxury watch incorporates the 150 years of expertise, knowledge and heritage behind TAG Heuer. This watch represents an original concept, never before seen in the world of connected watches: the connected module is interchangeable with an Haute Horlogerie mechanical module — a Calibre 5 three-hand watch, a Calibre 16 Chronograph or a COSC-certified Tourbillon Chronograph. The modular concept also applies to the lugs and the strap.

The TAG Heuer Carrera Heuer 01: This model is the signature Chronograph from the TAG Heuer manufacture. Having benefited from five years of continuous improvement and optimisation, the HEUER-01 calibre has attained a very high level of quality while its production costs have been carefully managed, making it the only 45 mm Chronograph produced entirely in-house with these types of materials available for between 5,000 and 7,000 CHF, depending on the version. The white rubber strap version is perfect for a sporty yet fashionable look.

The Monaco Lady: The Monaco: this watch, with its unique design, starred on the silver screen in 1971 alongside Steve McQueen, who insisted on wearing it during the filming of Le Mans. Since then, it has become an iconic watch in TAG Heuer’s collections, and is also available in a women’s version. With its ultra-glamorous all-white look, this model is perfect for wearing on the weekend of the Monaco Grand Prix.

TAG Heuer has had close links with Monaco throughout its history. Since 2011, the Swiss watchmaker has been the Official Partner and Official Watch of the Monaco Automobile Club and Official Watch of the Monaco Grand Prix. At this circuit, TAG Heuer occupies its own very special place, written in the great annals of history. Then, of course, there is the most iconic of the brand’s models, the Monaco, which takes its name from the legendary race.

More recently, the brand strengthened its ties to the Principality when it announced that it had been selected as Official Watch of the Monaco Top Cars Collection. Sixteen iconic cars dating from 1911 to the present day are displayed in the museum alongside TAG Heuer watches from the same year, which were issued from the heritage collection of the brand’s museum. Conquering time throughout history, and through exceptional pieces. This emotional partnership strengthens the ties between the Principality and its automotive heritage.

During its weekend in Monaco, TAG Heuer invited Tom Brady, Bella Hadid and Paulina Vega Dieppa to a cocktail party to celebrate the partnership at the private classic car collection of HSH Prince Albert II of Monaco.

A delightful family photo to celebrate together the unique history of TAG Heuer with motorsports and, especially, with Monaco.