Creative and brilliant changes, inspire. This notion describes the essence of Bell & Ross’ new version of its emblematic BR 03 watch. The BR 03 shares similarities, but has been taken to a higher level by means of a sophisticated evolution.

The BR03 collection embodies Bell & Ross’ identity and style and has been one of its landmarks as of 2006. Since its inception in 1994, the brand has proudly been the ultimate reference in the field of aviation watches, by meeting the demands of professional users in extreme conditions. Its design principles are inspired in aircraft cockpits and aeronautical instrumentation, which ensures first class performance. Legibility, functionality, precision and reliability are guaranteed in every Bell & Ross watch.

The brand is a benchmark in the world of professional aviation watches. It is also respected because it epitomizes the spirit of refinement and good taste. Today, it surprises us by revisiting its worldwide identifiable case. Its legendary “circle within a square, held by four screws” that is reminiscent of the silhouette of cockpit clocks, was a brilliant bid. The story goes like this: the BR 01 made its appearance in 2005 with an imposing 46 mm case. In 2006, the 42 mm model was launched with great success. In 2023 the BR 03 amazes us, once again, with a 41 mm case and other remarkable features.

Ten years later, reflection on the brand’s development led to the conception of a model capable of synthesizing this philosophy and imposing a recognizable style. The result in 2005 was the BR 01, the first Bell & Ross to feature a square case measuring an imposing 46 mm wide. This emblematic timepiece, with its sleek design straight out of an aircraft cockpit, immediately anchored the brand in a timeless territory of expression. In order to make the Bell & Ross identity accessible to all, notably through smaller dimensions, the BR03 collection appeared in 2006 in a 42 mm format. In 2023, the new BR 03 reinvents itself with a 41 mm case, so that everything evolves, but nothing changes.

In the universe of watchmaking design, every millimeter counts. Enlarging or reducing a case is a serious matter. Designers often prefer to start over, rather than altering an iconic model. Bruno Belamich, Bell & Ross’ co-founder and Creative Director, who knows about impeccability, says: “With the new BR03, we modified the proportions of the collection by respecting its canons. Our goal was to preserve the identity that has made the BR03 so successful, while adapting it to the new times and maintaining its allure.”

The lightly smaller dimensions of the case –42 mm to 41– are delicate and powerful at the same time. They are immediately perceived by the eye and change the look and feeling of the watch. This is enhanced by the lugs, which have now changed from 4.5 mm to 4. These transformations reflect an exciting and newfound rhythm.

In the universe of watchmaking design, every millimeter counts. Enlarging or reducing a case is a serious matter. Designers often prefer to start over, rather than altering an iconic model. Bruno Belamich, Bell & Ross’ co-founder and Creative Director, who knows about impeccability, says: “With the new BR03, we modified the proportions of the collection by respecting its canons. Our goal was to preserve the identity that has made the BR03 so successful, while adapting it to the new times and maintaining its allure.”

The lightly smaller dimensions of the case –42 mm to 41– are delicate and powerful at the same time. They are immediately perceived by the eye and change the look and feeling of the watch. This is enhanced by the lugs, which have now changed from 4.5 mm to 4. These transformations reflect an exciting and newfound rhythm.

The evolution of the BR 03 includes a narrower rubber strap and a new automatic movement: the BR-CAL.302, which introduces an extended power reserve of 54 hours. This implies the watch can be left unused and will display the exact time two days later.

The vibrant and breathtaking BR 03 collection is novel and classic at the same time. The brand’s iconic models are now powered by the latest automatic BR-CAL.302 caliber and are also water-resistant to 100 meters.

It presents three models in Bell & Ross’ black case: Black Matte, Phantom and Heritage, with a resolutely retro look. Three versions in polished steel –Black Steel, Blue Steel and Golden Heritage– with black, blue and brown dials, respectively. The latter surprises us with a new tone that evokes a trendy vintage spirit with the Heritage concept at its heart.

Three models cultivate the brand’s roots and original aesthetic by sporting a black case, with professional (Black Matte), all-black (Phantom) and neo-retro (Heritage) versions faithful to the principles of aeronautical instrumentation.

Three polished steel versions, named Black Steel, Blue Steel and Golden Heritage, play the modernity card with a black, blue or brown dial (a new hue at Bell & Ross) to offer a trendy neo-retro face.

The attractive copper dial of the BR03 Copper is achieved through a galvanization process and is enhanced by engraved black numerals and indexes that give it further depth. It has blue metallic hands that provide an original and charming retro look with a modern twist.

Finally, the BR 03 Military Ceramic combines a matte black ceramic case with a khaki dial. This powerful watch is boldly positioned as a military-inspired timepiece that has also influenced Bell & Ross since its beginnings.

The excellence of the past has inspired the present with the refined evolution of an icon. Bell & Ross’ saga started in an aircraft cockpit and was driven by the ambition of designing watches directly inspired by aeronautical instrumentation. The brand never ceases to amaze us. Loyal to its codes, but with a slightly reduced size, the BR 03 has gone forward with a new automatic movement: the BR-CAL.302 caliber with a 54-hour power reserve. The BR 03 collection has revisited three watches with black ceramic cases, and three in polished steel. The collection has now been enriched with a Copper dial model, and one in khaki-colored ceramic. Stylish, functional and easy to read, these watches confirm Bell & Ross’ know-how in the field of professional watchmaking.

References
Black Matte	:	BR03A-BL-CE/SRB
Heritage	:	BR03A-HER-CE/SCA
Military	:	BR03A-MIL-CE/SRB
Phantom	:	BR03A-PH-CE/SRB
Movement	:	Calibre BR-CAL.302 Automatic mechanical
Power reserve	:	54-hour
Functions	:	Hours, minutes, seconds Date
Case	:	Microblasted black ceramic
Wide	:	41 mm
Thick	:	10.60 mm
Dial
Black Matte	:	Black White transfer numerals and indices coated in Super-LumiNova® Hands coated in white Super-LumiNova®
Heritage	:	Black Beige transfer numerals and indices coated in Super-LumiNova® Hands coated in Super-LumiNova®
Military	:	Khaki Numerals and indices made from moulded luminescent material/Bilight® Hands coated with photo-luminescent material
Phantom	:	Black Numerals and indices made from moulded luminescent material/Bilight® Hands coated in Super-LumiNova®
Glass	:	Crystal sapphire with anti-reflective coating.
Water resistance	:	100 metres
Bracelet
Black Matte	:	Black rubber and ultra-resilient black synthetic fabric
Heritage	:	Brown calfskin and ultra-resilient black synthetic canvas fabric
Military	:	Khaki rubber and ultra-resilient black synthetic fabric
Phantom	:	Black rubber and ultra-resilient black synthetic fabric
Buckle	:	Pin Steel with matt black PVD (Physical Vapour Deposition) microblasted finish

References
Black Steel	:	BR03A-BL-ST/SRB
Golden Heritage	:	BR03A-GH-ST/SCA
Copper	:	BR03A-GB-ST/SCA
Blue Steel	:	BR03A-BLU-ST/SCA
Movement	:	Calibre BR-CAL.302 Automatic mechanical
Power reserve	:	54-hour
Functions	:	Hours, minutes, seconds Date
Case	:	Microblasted black ceramic
Wide	:	41 mm
Thick	:	10.60 mm
Dial
Black Steel	:	Black White transfer numerals and indices coated in Super-LumiNova® Hands coated in white Super-LumiNova®
Golden Heritage	:	Brown sunray Gilt appliqué numerals and indices Metal skeletonised Super-LumiNova®-filled hour and minute hands
Copper	:	Gilt copper Embossed numerals and indices filled with semi- matt black varnish Metal skeletonised Super-LumiNova®-filled hour and minute hands
Blue Steel	:	Blue sunray White transfer numerals and indices coated in Super-LumiNova® Metal skeletonised Super-LumiNova®-filled hour and minute hands
Glass	:	Crystal sapphire with anti-reflective coating.
Water resistance	:	100 metres
Bracelet
Black Steel	:	Black rubber and ultra-resilient black synthetic fabric
Golden Heritage	:	Brown calfskin and ultra-resilient black synthetic canvas fabric
Copper	:	Brown calfskin and ultra-resilient black synthetic canvas fabric
Blue Steel	:	Blue calfskin and ultra-resilient black synthetic canvas fabric
Buckle	:	Pin Satin-polished steel