Congratulations Nole! Hublot ambassador Novak Djokovic sealed a landmark 10^th Australian Open title in Melbourne, extending his own incredible record as the most successful male tennis player ever to grace the iconic Rod Laver Arena. The first major of the 2023 tennis season was also Novak’s Djokovic’s 22^nd Grand Slam title. Truly, Nole is a history maker, first, unique, different – a true one-of-a-kind! Before lifting the Norman Brooks Challenge Cup, he defeated Stefanos Tsitsipas in 3 sets, in an epic final.

Djokovic’s win is the latest in an era-defining career that has seen him smash records across the sport. As well as having won the Australian Open a record number of times, he has also spent a record 373 weeks as world No.1 and finished the year as the highest ranked player a record seven times. He has also won 38 ATP 1000 titles, more than any other player in history. In all, he has won 91 career titles and is one of only eight men to have completed the Career Grand Slam, winning each of the four majors at least once, and one of only four to complete the Double Career Grand Slam. He is also the only player in tennis history to have won all four Grand Slams, all nine ATP 1000 titles and the ATP Tour Finals. Even more remarkably, he has won them all at least twice. Hublot congratulates Novak Djokovic on yet another incredible performance.

Novak Djokovic joined the Hublot family of ambassadors in 2021. He is a symbol of striving to be the best and to giving it everything in pursuit of your dreams – values that define Hublot’s unique approach to fine watchmaking. He belongs to an illustrious club of Hublot ambassadors who have reached the peak of their sports. From Usain Bolt, Alex Morgan, Kylian Mbappé, Dustin Johnson to Nole’s fellow Grand-Slam-winning tennis player Simona Halep, Hublot stands proudly alongside men and women who are champions on and off the field.


Hublot is a Swiss watch manufacturer founded in 1980 and based in Nyon. For its first-ever timepiece, this fundamentally disruptive company combined gold with a rubber strap in a case with a design inspired by a ship’s porthole (“hublot” in French). Thus, the “Art of Fusion” was born, blending tradition, innovation, craftsmanship, worlds and talents. It became the brand’s aesthetic and technical signature.

This identity was strengthened in 2005 with the Big Bang, which attested to an unrivalled know-how in terms of complications, manufacture movements and state-of-the-art materials. Carbon, titanium, ceramic and sapphire have been developed on this model to technical extremes.

This ground-breaking, high-quality approach to watchmaking is summed up in its philosophy, “Be First, Unique and Different.” It gradually led to other collections with innovative designs: Classic Fusion, Spirit of Big Bang, Square Bang and Manufacture Pieces. These draw on high levels of craftsmanship, both in terms of the materials so dear to Hublot (such as Magic Gold, brightly-coloured ceramics and sapphires) and its manufacture movements (Unico chronograph, Meca-10 and large complications such as the Tourbillon, the Cathedral Minute Repeater and the specific Manufacture Pieces movements).

Hublot’s world extends to powerful partnerships, including football. “Hublot Loves Football” has become the slogan at the world’s biggest sporting events (such as the FIFA World Cup™, Premier League, UEFA Champions League, UEFA EURO™) and through its ambassadors. This love of football continues in art, design, music, sport, fine dining and sailing.

Lastly, Hublot’s implication in joint environmental projects with SORAI and Polar Pod reflects its concern for the issues of the day. Almost 125 boutiques around the world share Hublot’s fervour and values, alongside the Hublot.com e-commerce.