Best Design at the Grand Prix d’Horlogerie de Genève. For its 150^th anniversary, TAG Heuer brings to commercial reality its boldest breakthrough innovation since the 1/100^th of a second mechanical chronograph.

The first advanced integrated mechanical movement of the third millennium — and probably the 21^st century’s first major contribution to watchmaking innovation — the TAG Heuer Monaco V4 represents a complete break with tradition and the audacious next step in mechanical movement engineering. This belt-driven wonderment, first unveiled as a Concept Watch at BaselWorld in 2004, is now industrialized and entirely hand manufactured in TAG Heuer La Chaux-de-Fonds workshop in an exclusive luxury edition of only 150 pieces in platinum… suite

Thanks to the Étoile d’Or Aron’son team.

Thierry Castagna / La Cote des Montres™
Photos Luc Virginius