Sydney, Australia, 20 August 2023 – ongratulations Spain! At a packed Stadium Australia in Sydney, at around lunchtime Swiss time today, Spain and Hublot Friend of the Brand Alexia Putellas became champions of the world! The FIFA Women’s World Cup™ final was the showpiece of a magnificent tournament held in Australia and New Zealand across nine cities and 64 fixtures, all running to Hublot time. The Swiss luxury watchmaker served as the tournament’s Official Timekeeper for the third time, clocking every minute of every game, captured by LED boards, the iconic Big Bang-shaped fourth official boards, and the Hublot Big Bang e, the luxury smartwatch devoted to the world’s greatest game. Hublot loves football!

Football has a unique power to break down boundaries, bring communities together and act as a force for good, promoting dedication, excellence and fair play to the world. The FIFA Women’s World Cup 2023™ has united us all, inspiring a new generation of fans and players. Congratulations to FIFA!

Hublot – always first, different, unique – continues to champion football and to invest in growing the women’s game as it goes from strength to strength. As well as serving as Official Timekeeper at the 2015 and 2019 FIFA Women’s World Cup™ tournaments, Hublot is also the Official Timekeeper to the UEFA European Women’s Championship™ and UEFA Women’s Champions League™.

During the tournament, all 107 match officials (94 of whom where women) wore a special edition Hublot Big Bang e, a high-powered smartwatch designed, developed and produced with cutting-edge materials and the latest connected technology. It was equipped with a number of exclusive features designed to aid officials during the course of the game, including a yellow-card monitoring function and a display relaying added time. Around the world, football and watch aficionados chose the Hublot Big Bang e Gen3, keeping track of every match with score updates delivered straight to the wrist in real time.

A number of Hublot Ambassadors and Friends of the Brand took part in the tournament, including Norway’s Ada Hegerberg, the first winner of the women’s Ballon d’Or in 2018; Spain’s double Ballon d’Or winner Alexia Putellas; and US star Alex Morgan. Also playing a starring role was elite French referee and Hublot Friend of the Brand Stéphanie Frappart, who officiated the final wearing the Hublot Big Bang e. Previously, Stéphanie became the first woman to referee a men’s World Cup match at the FIFA World Cup Qatar 2022™.

Beyond this summer’s tournament, Hublot is now recognised as the first name in top-level football timekeeping. The Swiss fine watchmaker first entered the sport in 2006 as sponsor to the Swiss national team and has been growing its involvement in it ever since. Today, Hublot is the official timekeeper of FIFA and UEFA’s flagship men’s events, too, including the FIFA World Cup™ and the UEFA European Championship™. Hublot also times the men’s UEFA Champions League™ and the English Premier League™, the most followed football league in the world.

Many of the world’s most celebrated footballers and football personalities are Hublot ambassadors, including the great, late Pelé, Kylian Mbappé and Jose Mourinho. Hublot also works with some of the biggest clubs in the history of the game, including Juventus in Italy and Chelsea in England.

Next summer, Hublot will serve as the Official Timekeeper at UEFA EURO 2024™ in Germany. Hublot loves football!




Hublot is a Swiss watch manufacturer founded in 1980 and based in Nyon. For its first-ever timepiece, this fundamentally disruptive company combined gold with a rubber strap in a case with a design inspired by a ship’s porthole (“hublot” in French). Thus, the “Art of Fusion” was born, blending tradition, innovation, craftsmanship, worlds and talents. It became the brand’s aesthetic and technical signature.

This identity was strengthened in 2005 with the Big Bang, which attested to an unrivalled know-how in terms of complications, manufacture movements and state-of-the-art materials. Carbon, titanium, ceramic and sapphire have been developed on this model to technical extremes.

This ground-breaking, high-quality approach to watchmaking is summed up in its philosophy, “Be First, Unique and Different.” It gradually led to other collections with innovative designs: Classic Fusion, Spirit of Big Bang, Square Bang and Manufacture Pieces. These draw on high levels of craftsmanship, both in terms of the materials so dear to Hublot (such as Magic Gold, brightly-coloured ceramics and sapphires) and its manufacture movements (Unico chronograph, Meca-10 and large complications such as the Tourbillon, the Cathedral Minute Repeater and the specific Manufacture Pieces movements).

Hublot’s world extends to powerful partnerships, including football. “Hublot Loves Football” has become the slogan at the world’s biggest sporting events (such as the FIFA World Cup™, Premier League, UEFA Champions League, UEFA EURO™) and through its ambassadors. This love of football continues in art, design, music, sport, fine dining and sailing.

Lastly, Hublot’s implication in joint environmental projects with SORAI and Polar Pod reflects its concern for the issues of the day. Almost 125 boutiques around the world share Hublot’s fervour and values, alongside the Hublot.com e-commerce.