La Chaux-de-Fonds, Switzerland – February 20^th, 2021: TAG Heuer Brand Ambassador Naomi Osaka has won the 2021 season’s first Grand Slam in Melbourne. Osaka had joined TAG Heuer’s family in January 2021, and became a part of the prominent TAG Heuer Brand Ambassadors’ team that expresses the brand’s passion for action and high performance.

Exactly one month after joining TAG Heuer as a Brand Ambassador, Naomi Osaka is continuing to write her history on the Women’s Tennis Tour (WTA) by winning the first Grand Slam in 2021 after a thrilling and intense match and hence capturing her 4^th major title.

Osaka collected her next Grand Slam, and the second in Melbourne, on Saturday night against Jennifer Brady. The 23-year old Japanese Naomi Osaka has made a perfect tournament path during the whole competition and arrived to the final after beating in the semi-final no one less than Serena Williams.

Frédéric Arnault, CEO of TAG Heuer, commented: “We would like to congratulate Naomi on a tremendous victory. TAG Heuer is proud to be associated with a such talented athlete that represents perfectly the brand’s passion for action and high performance.”

Since joining the WTA professional circuit in 2013, Naomi Osaka has become one of the most explosive and influential tennis players in the world.

Consider her accomplishments on the court: she was named “Newcomer of the Year” at the 2016 WTA Awards, was the first Asian woman to hold the number one position in singles, and the first Japanese player ever to win a Grand Slam event: the first one in the U.S. in 2018. This title was followed by her win in Australia in 2019 and now in 2021 - and in between with a second U.S Championship in 2020 as well.

In 2021, Naomi Osaka joined a fearless generation of talent and courage at TAG Heuer. Precision and mental strength are essential to taking home the trophy. These same values have been upheld by TAG Heuer since 1860. Known for developing innovations that enhance the measurement of sports performance, the brand is committed to achieving ultimate precision. Its involvement in tennis, one of the world’s most popular sports, is a natural fit for a company that partners with the most intense and most thrilling sporting events across the globe.

With her incredible victory at the Grand Slam in Australia, Naomi Osaka confirmed her impressive potential and commitment to excellence - she indeed embodies perfectly TAG Heuer’s Motto: Don’t Crack Under Pressure.