Does Bella Hadid really need any introduction? Both it Girl and supermodel, this fashion icon had the fastest growing fan-base of followers on social media networks in 2016 - 17 million in total. In the world of modelling, she is handling the demands of her extraordinary lifestyle and stratospheric fame with poise and maturity. She knows exactly what she wants, what she likes, and what she wants to achieve.

Aged just 20, the divine Bella opted to work with TAG Heuer, lending her fresh, toned and youthful image to luxury Swiss watchmaking. She understands how to express herself through images, sometimes light-hearted, sometimes profound and mysterious, but always with a clear artistic sense which is deeply personal. She speaks the language of the Millennials, the generation with whom the Swiss watch brand is currently reconnecting, driven by its CEO Jean-Claude Biver, also President of the LVMH Watch Group Division.

To celebrate this partnership, TAG Heuer is today unveiling the special edition designed for the star. To emphasise the glamorous, vivacious side of the divine Bella Hadid, a Link watch — the most feminine model in the entire collection — was chosen. All matt black, with a magnificent mother-of-pearl dial proudly showcasing 12 diamonds, the watch is modern and contemporary, made entirely from ceramic, the perfect watchmaking material.


The bracelet is the famous Link design, which is one of the most comfortable bracelets to wear. Each component of the bracelet is polished, ensuring it is smooth to the touch and flexible on the wrist. Thank to this sublime attention to detail, wearing the Link becomes a veritable experience, one filled with elegance and charm. The piece is further embellished by a bezel set with 48 diamonds, while the back of the watch is engraved with the star’s signature. The result is elegant, glamorous, and full of character. Just like Bella herself. Limited to 500 pieces, this special edition is sure to delight any woman!

The TAG Heuer Link Lady Bella Hadid Special Edition is available and priced at £4’650, 5’500 CHF, 5’250 EUR, 5’900 USD.