The Swiss Avant-Garde watchmaker unveils its new Link Ladies Collection with Iris Apfel, participating in IMG’s Pop-up Shop, and partnering with designers MONSE during the week.

New York, NY, September 9, 2016 – TAG Heuer is thrilled to be a part of the excitement of NYFW through a series of initiatives during the hustle and bustle that brings the world’s attention to New York City during the 10 days of designer runway shows and presentations. With four exciting moments during New York Fashion Week, TAG Heuer takes its place on the fashion stage as the design industry comes together to see what the creative forces behind American fashion will present from September 8^th through the15^th, 2016.

During the week, TAG Heuer will debut Iris Apfel as its newest friend of the brand at the MONSE runway show sitting front row and sporting a new women’s watch and pieces from the design duo’s collection. TAG Heuer is partnering with MONSE to support their runway show and will continue the celebration as one of the key sponsors of the afterparty that evening. Also during the week, TAG Heuer will participate in the IMG’s Fashion Pop-Up Shop located at 875 Washington Street where it will offer its wildly successful TAG Heuer Connected Watch, fusing the worlds of fashion and tech.