Tag Heuer, the Swiss luxury watchmaker, unveils an exclusive collection of watch faces co-designed by 11 prestigious ambassadors for the “TAG Heuer Connected” watch.

Cristiano Ronaldo (Football), David Guetta and the Nervo Sisters (Music), Tom Brady (American Football), Kei Nishikori (Tennis), Giancarlo Stanton (Baseball), Jeremy Lin (Basketball), Jessica Korda (Golf), G.E.M. (Music) et Kai Lenny (Surf); all of them wanted to be involved in the adventure and the success that is the “TAG Heuer Connected” watch.

They all took a pencil and - together with Jean-Claude Biver, TAG Heuer CEO & President of the LVMH Watch Division – designed a watch face which is not only personalized and exclusive, but also contains cues to their individual universe.

As a result, 11 original watch face designs developed exclusively for the “TAG Heuer Connected “ watch are now available on the exclusive TAG Heuer Connected app.


For memo, the “TAG Heuer Connected” watch engineered with Intel Inside and powered by Android Wear™ was unveiled on November 9^th, 2015, by Jean-Claude Biver, CEO of TAG Heuer & President of the LVMH Group’s Watches Division, accompanied by Brian Krzanich, CEO of Intel Corporation, and David Singleton, VP of Engineering for Android at Google.

At 46 mm in diameter, the design of the TAG Heuer Connected is primarily that of a true chronograph, with a case and lugs made from grade 2 titanium, a contemporary material ensuring the watch is lighter and more resistant to impacts than a traditional material such as steel or gold. Completed by a textured black rubber strap (six other colors – red, blue, white, orange, green and yellow - are available, sold separately) with a deploying buckle made of grade 2 titanium as well, it has all the elegance, characteristics and level of finish expected from a fine wristwatch.

The price is set at 1500 USD, 1’350 Euros, 1’400 CHF, 1’100 GBP. Of course, the three digital watch dials (the chronograph dial, the 3-hand dial and the GMT dial), all of which display the date and which feature the immediately recognizable design codes of TAG Heuer’s Carrera collection, including hands, index, counters, date window and minute track remain available on the TAG Heuer Connected at every moment.