Swiss luxury watchmaker TAG Heuer and the trailblazing golf lifestyle brand, Malbon Golf, have come together to introduce their latest creation – the TAG Heuer Connected Calibre E4 45MM × Malbon Golf Edition. This exclusive collaboration represents a fresh approach to golf timepieces, designed for golf enthusiasts who value sophistication and style.

Since 2015, TAG Heuer has been at the forefront of luxury connected watches, quickly becoming a favorite within the golfing community. The launch of TAG Heuer’s Connected Calibre E4 Golf Edition in 2022 further solidified its reputation, drawing from the brand’s rich history in sports.

In a time where golf is increasingly capturing the interest of the younger generation, TAG Heuer and Malbon Golf are joining forces to bring a fresh perspective to the game. Both brands share a core ethos - the commitment to doing things differently, refusing to follow trends, and creating their own. This common thread between TAG Heuer, with its rich watchmaking heritage, iconic designs, and a strong presence in the world of sports, and Malbon Golf, a brand known for its passion, innovation, and lifestyle approach to golf, has paved the way for an extraordinary collaboration.

Founded in 2017 by golf enthusiasts Stephen and Erica Malbon, Malbon Golf swiftly gained recognition and popularity among creative individuals who are passionate about golf and self-expression through fashion. Like TAG Heuer, their mission is to inspire today’s youth to embrace the great game of golf.

Golfing with the TAG Heuer Connected watch and the TAG Heuer Golf application, enjoyed by more than 650 thousand users, is a transformative experience. It goes beyond merely telling time; it means never having to disrupt your game to keep score over five hours. From the tee to the green, every shot is tracked, including putting. Even more impressively, each tracked shot is linked to the specific club, enabling the watch to learn from one’s performance and tailor club recommendations over time, making it a truly personalized companion.

This wrist-worn caddie tracks shots automatically, offering distance information for the next shot and club recommendations, allowing the player to focus entirely on enjoying the game. For golf enthusiasts, the TAG Heuer Connected watch offers a new era of seamless information about each hole without any need to interact with the watch.

And one doesn’t have to switch in between watches. The new TAG Heuer Connected Calibre E4 45MM × Malbon Golf Edition is just as good off than on the course as it delivers an impressive performance, with a full day of battery life.

Whether for running, walking, golfing, or monitoring one’s wellness, this watch has all aspects covered. A range of sensors provides comprehensive well-being metrics. The watch also includes various sports and utility apps, such as a stopwatch, timer, and alarm. The perfect watch at any time.

This watch stands out as one of TAG Heuer’s most colorful creations. The TAG Heuer Connected Calibre E4 45MM × Malbon Golf Edition boasts a bezel with 18 markings, symbolizing the 18 holes on a golf course, with the words “Golf Edition” written on it. Its 45MM Titan Grade II case, featuring DLC coating, makes it lightweight and perfect for sports activities such as golf.

Turquoise blue and green hues, reminiscent of Malbon Golf’s branding, grace the watch’s side, pushers, and crown, adding a visually striking appeal. The strap, crafted from rubber and calfskin, incorporates bright yellow and green tones, subtly highlighting the collaboration and injecting vibrancy into the piece.

TAG Heuer Connected Calibre E4 45MM × Malbon Golf Edition introduces two unique watch faces to celebrate the collaboration. The main watch face features the co-branded logo and Malbon’s character, wearing a cap with the TAG Heuer shield on it, and an animated design that changes colors as the seconds tick by, available for the entire E4 generation. The second watch face, exclusive to this special-edition piece, draws inspiration from the Heuer 02 design.

The packaging for the TAG Heuer Connected Calibre E4 45MM × Malbon Golf Edition is a visual delight. The colors of the collaboration are showcased inside the casing, highlighting the golf-inspired vibrancy of the watch. The sleeve features a co-branded logo with Malbon’s character, a golf ball, a baseball cap, and TAG Heuer branding. The packaging includes an extra black strap, and an additional ballmarker for the clasp. Golf balls featuring the logos of this iconic collaboration complete the package.

For the first time, TAG Heuer and Malbon expanded their collaboration beyond the watch, creating a capsule collection that includes golf-inspired merchandise. This performance-focused collection utilizes premium on-course fabrics, such as the two-way stretch nylon found on the Alps Nylon Quarter zip and is offered in neutral colorways with punches of turquoise and green. The TAG Heuer × Malbon Glove features a reimagined cuff that creates harmony between the glove and the watch case with rubber patch appliqué branding on the strap and interior cuff to prevent snags. Time is our most valuable asset, but to the serious golfer, their clubs are a close second. Protect your clubs with a full range of vibrant, co-branded genuine leather head covers. Notably, this capsule collection will be available for sale through Malbon’s own stores and website, making it an exciting new venture for both brands.

Malbon will distribute the special-edition TAG Heuer Connected watches at three boutiques in the United States and two in Korea, further strengthening their presence in the golf market.

The TAG Heuer Connected Calibre E4 45MM × Malbon Golf Edition is an expression of the love for golf, style, and innovation. With a vibrant blend of colors, a unique design, and a compelling story of collaboration, this special-edition timepiece is set to grace the wrists of golf enthusiasts.

TAG Heuer, founded in 1860 by Edouard Heuer in the Jura Mountains of Switzerland, is a luxury watch brand that is part of LVMH Moët Hennessy Louis Vuitton SE (“LVMH”), the world’s leading luxury group. Based in La Chaux-de-Fonds, Switzerland, and with four production sites, TAG Heuer has 1,900 employees and is active in 139 countries. TAG Heuer products are available online at tagheuer.com for select countries and in 260 boutiques and 2,300 points of sale worldwide. The company is headed up by Julien Tornare, CEO of TAG Heuer.

For 164 years, TAG Heuer has demonstrated pure avant-garde watchmaking spirit and a commitment to innovation with revolutionary technologies that have included the oscillating pinion for mechanical stopwatches in 1887, the Mikrograph in 1916, the first automatic-winding chronograph movement – Calibre 11 – in 1969, and the first luxury smartwatch in 2015. Today, the brand’s core collection consists of three iconic families designed by Jack Heuer – TAG Heuer Carrera, Monaco, and Autavia – and is rounded out with the contemporary TAG Heuer Link, Aquaracer, Formula 1, and Connected lines.

Embodying TAG Heuer’s motto, “Don’t Crack Under Pressure,” are prominent partnerships and brand ambassadors that express the brand’s passion for action and high performance.

Reference	:	SBR8A85.EB0338
Movement	:	Calibre E4 45MM
Battery life	:	1 Full Day* including Wellness monitoring
Charging time	:	100% in 1h30 at temperatures between 15° and 45°C
Battery	:	430mAh all-day battery
Sensors	:	Heart rate, compass, accelerometer, gyroscope, microphone, barometer
Chipset	:	Qualcomm® Snapdragon™ 4100+
Connectivity	:	BT 5.0, Wi-Fi, NFC
GNSS	:	GPS, GLONASS, BeiDou, QZSS, Galileo
Display	:	OLED display 1,28”, 416x416 (326 ppi)
Operating System	:	Powered by Wear OS by Google™ Updated with the latest version of Wear OS by Google™ (Wear OS 3)
Experience	:	Custom Built TAG Heuer apps TAG Heuer Watch Faces TAG Heuer Sports TAG Heuer Golf TAG Heuer Wellness Other TAG Heuer branded micro apps: stopwatch, timer, alarm
Case	:	Black DLC titanium grade 2 sandblasted
Diameter	:	45 mm
Glass	:	Domed sapphire crystal
Bezel	:	Black mat ceramic bezel with 18 wholes and “GOLF EDITION” indications
Crown	:	Black steel with blue shield Black and yellow steel pushers
Caseback	:	Black DLC titanium grade 2
Water resistance	:	50 meters
Bracelet	:	Green and yellow bi-material leather and rubber strap Additional full black rubber strap
Buckle	:	Black DLC grade 2 titanium folding clasp with an engraved yellow shield and blue lines Specific ballmarker design with a blue “MALBON” indication
Availability	:	February 2024
Price	:	2,300 CHF

* Actual battery life may vary depending on many factors including apps used, number of notifications, device settings, number of charged cycles, screen brightness, Wi-Fi usages.