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TAG Heuer Diamond Star
TAG Heuer Diamond Star
Diamond Star
The Link Lady collection has its own dazzling jewel: a vibrant tribute to femininity
La Cote des Montres - March 16th, 2012
Hollywood Studios Universal / Ext.Night.
Long shot: A dark alley. Wet paving stones - A silhouette stands out against the light. A woman is walking. A slender figure, she moves briskly.
Close-up: Her stilettos beat a rhythm as she walks. She moves with natural ease, she is extremely elegant.
American (medium-long) shot - Direct to camera: She is nonchalantly seductive because she knows that nothing, absolutely nothing, endures. Only the moment counts and that moment is hers.
She is beautiful.
Travelling shot over her face: With a glint in her eye, she challenges rules and defies convention. She rejects the obvious, seeks her own truth and is free. She makes a passing fashion seem eternal.
She is a rebel.
Crossfade over her hand
On her wrist, the new Link Lady.
Extreme close-up of the timepiece: The diamonds on the face sparkle, the camera is compelled to focus on the guilloche lines undulating across the dial. The bracelet plays sensually with the light. The camera picks up the distinctive curve made by the links of the bracelet.
The lens moves up over the smoothed edges of the case, skims across its unique, delicate bracelet attachment, and comes to rest on the iconic marque:
TAG Heuer
End of Scene 1
Long shot: A dark alley. Wet paving stones - A silhouette stands out against the light. A woman is walking. A slender figure, she moves briskly.
Close-up: Her stilettos beat a rhythm as she walks. She moves with natural ease, she is extremely elegant.
American (medium-long) shot - Direct to camera: She is nonchalantly seductive because she knows that nothing, absolutely nothing, endures. Only the moment counts and that moment is hers.
She is beautiful.
Travelling shot over her face: With a glint in her eye, she challenges rules and defies convention. She rejects the obvious, seeks her own truth and is free. She makes a passing fashion seem eternal.
She is a rebel.
Crossfade over her hand
On her wrist, the new Link Lady.
Extreme close-up of the timepiece: The diamonds on the face sparkle, the camera is compelled to focus on the guilloche lines undulating across the dial. The bracelet plays sensually with the light. The camera picks up the distinctive curve made by the links of the bracelet.
The lens moves up over the smoothed edges of the case, skims across its unique, delicate bracelet attachment, and comes to rest on the iconic marque:
TAG Heuer
End of Scene 1
The instantly recognisable and emblematic LINK bracelet with its S-shaped links has been redesigned. A single principle unifies the design: elegance - comfort and poetry were combined to produce pure pleasure.
S… for Star
The Link Lady collection has its own dazzling jewel: the Diamond Star, a vibrant tribute to femininity that captures the essence of this series of timepieces. With its Haute Couture influence, it is set outside of time and gravity, like on a divine catwalk show. The automatic movement floats in space, the oscillating mass executes a skillfully choreographed ballet and the diamonds are like shooting stars flickering in the rich stellar skies of the Galaxy. The dial and the case back seem to dissolve, allowing the designer to revel in creating this celestial dance.
Such elegant artistry is possible because of the watch is fitted with an oscillating weight that is larger than the movement it graces. The TAG Heuer R&D team had to work wonders to keep it functional without compromising the star design. It makes a 360° turn between two sapphire crystals which allow the eye to catch and hold each moment of eternity. A complex construction keeps the movement centred in the case and makes it appear as if it is floating. The cut of each sapphire layer within the construction is highly accurate and technical to ensure a perfect fit. The whole structure is completely transparent, a result obtained only through a delicate, dust-free assembly process.
