The Swiss luxury watchmaker is once again surprising clients and collectors with a bold new interpretation of its famed racing chronograph: the TAG Heuer Monaco Purple Dial Limited Edition.

Born in 1969, the rule-defying square-shaped chronograph has kept its maverick spirit alive and thriving through the decades, with many statement and sought-after variations of its original blue dial.

In 2022 the brand is releasing a never-seen-before edition of only 500 numbered pieces. The new TAG Heuer Monaco Purple Dial Limited Edition combines its unmistakable heritage with fresh and distinctive finishes.

The 39-mm square case in fine-brushed and polished steel houses an elegantly imagined dial in a rich purple color. The dial gradient, from lighter purple in the center to darker purple at the edge, adds depth and sophistication to the piece, while the rhodium-plated indexes and hands with white Super-LumiNova® and the two black opalin sub-counters subtly enhance the unexpected smoky design.

Connoisseurs of the TAG Heuer Monaco lineage might recognize a subtle parallel with the very early Heuer Monaco reference 1113B, the Chronomatic version launched at the beginning of 1969, as well as the transitional series - before what is known as the “McQueen” – and the reference 1533 Calibre 15. These pieces used a different dial finish with a metallic blue paint over the brass plate. Over time, the dials have shown a tendency to patinate from blue to a similar dégradé purple color, sometimes slightly faded in the center and darker around the edges.

In the 2022 interpretation, TAG Heuer’s in-house chronograph movement, Calibre Heuer 02, is clearly visible through the sapphire case back, and features a customized oscillating mass, column wheel, and engravings, with purple details. It offers outstanding timekeeping performance including a power reserve of 80 hours. For an added special touch, the black alligator strap is also lined with purple on the inside and the case back is engraved with the piece’s number of XXX/500.

With this vibrant new aesthetic, the TAG Heuer Monaco Purple Dial Limited Edition explores new design territories without losing sight of its distinctive heritage. Available from July 2022, the chronograph will be sold exclusively in TAG Heuer boutiques.


TAG Heuer, founded in 1860 by Edouard Heuer in the Jura Mountains of Switzerland, is a luxury watch brand that is part of LVMH Moët Hennessey Louis Vuitton SE (“LVMH”), the world’s leading luxury group. Based in La Chaux-de-Fonds, Switzerland and with four production sites, TAG Heuer has 1470 employees and is active in  139  countries. TAG Heuer products are available online on the watchmaker’s website, select countries and in 160 boutiques and 3,500  points of sale worldwide. The company  is headed up by Frédéric Arnault, CEO of TAG Heuer.  

For 160 years, TAG Heuer has demonstrated pure avant-garde watchmaking spirit and a commitment to innovation with revolutionary technologies that have included the oscillating pinion for mechanical stopwatches in 1887, the  Mikrograph in 1916, the first automatic-winding chronograph movement – Calibre 11 – in 1969, the first luxury smartwatch in 2015, and the ground-breaking  Isograph technology in 2019, made possible through a unique collaboration with the TAG Heuer Institute. Today, the  brand’s core collection consists of three iconic families  designed  by Jack Heuer – TAG Heuer Carrera, Monaco and Autavia  – and is rounded out with the contemporary Link, Aquaracer, Formula 1 and Connected lines.  

Capturing TAG Heuer’s motto, “Don’t Crack Under Pressure”, are prominent partnerships and brand ambassadors  that express the brand’s  passion for action and  high performance.

Reference	:	CBL2118.FC6518
Limited edition	:	500 pieces
Movement	:	TAG Heuer Calibre Heuer 02 Automatic
Functions	:	Hours, minutes, seconds Date Chronograph
Dial	:	Purple sunray and smoked brushed dial 3 counters: 3 o’clock: black minute chronograph counter 6 o’clock: permanent second indicator 9 o’clock: black hour chronograph counter Rhodium-plated applied indexes Hour and minute hands with white Super-LumiNova® White lacquered central hand Angled date display at 6 o’clock
Case	:	Polished and fine-brushed stainless-steel
Diameter	:	39 mm
Crown	:	Stainless-steel crown at 3 o’clock, with push-buttons at 2 and 4 o’clock
Case-back	:	Stainless-steel sapphire crystal screw-down case back Limited and numbered with special engraving XXX/500
Water resistance	:	100 meters
Bracelet	:	Black alligator leather strap Purple lining
Buckle	:	Steel folding clasp with double safety push buttons
Availability	:	From July 2022