On November 8^th 2017 in Geneva, in front of an audience composed of leading personalities and representatives of the Swiss watch industry, the 2017 Grand Prix d’Horlogerie de Genève unveiled its prize list, including the Innovation Watch Prize awarded to Zenith for its Defy Lab. A fitting reward for the world’s most accurate watch, with which Zenith is writing its future as well as that of the entire Swiss watch industry.

“I congratulate the Zenith teams as well as the R&D Institute of the LVMH Watches Division. Through this synergy of competencies devoted to serving Zenith, they have demonstrated and confirmed that Zenith now represents the future of the traditional watchmaking art.” declared Jean-Claude Biver, President of LVMH Watch Division.

“We are truly proud to receive this prize, which we see as the most important of them all. Here at Zenith, we are determined to instil a genuine start-up spirit and to reconnect the brand with innovation, the driving force for growth since our founding 152 years ago. It is a real reward and a token of recognition for the work accomplished by our entire staff! Once again, a big thank you to the jury of the Grand Prix d’Horlogerie de Genève and to all my teams.” - Julien Tornare, CEO Zenith.