Innovative in bronze with an interchangeable strap, or slimmer and more modern than ever in its elegant feminine version, new creations celebrate the enduring allure of a more than 40-year-young icon.

As a creative pillar of the Bvlgari watch collections for over 40 years, the Bvlgari Bvlgari line has been continuously reborn through new interpretations for both men and women. In a nod to the original introduced in 1975, neither bears the brand logo on the dial. The new Bvlgari Bvlgari 2018 reinvents itself yet again through an innovative approach involving the use of bronze and interchangeable straps.

This collection stemmed from a gift idea. The three Bvlgari brothers, Nicola, Gianni and Paolo, decided to create a watch as an exclusive present for their 100 best clients. The result was beautiful and successful, entirely overturning existing aesthetic codes. Innovative, adorned with the Bvlgari logo engraved on its bezel inspired by the coins struck by the Roman emperors, this widely acclaimed timepiece was soon in great demand.

The watchmaking adventure of the Maison thus began in 1977 with the launch of the first Bvlgari Bvlgari watches, better known by their initials: BB. This iconic model has made its way through four decades while remaining firmly in the forefront, proving capable of adjusting to the expectations of each era, continuously innovating while preserving its original DNA combining classicism and modernism, audacity and elegance. The new Bvlgari Bvlgari 2018 is no exception to this intangible rule.

Firmly in tune with the times, Bvlgari Bvlgari is writing a new chapter in its history by playing with metal variations as well as adopting an intensely personalised approach. Classic yet epicurean, fanciful yet refined, it appears this year in three original versions of its classic case housing self-winding Bvlgari Calibre 191: one in bronze, the other two-tone with a black DLC-coated stainless steel case topped by a bronze bezel; and finally, a total-black DLC-coated stainless steel version. This unmistakably Bvlgari Bvlgari trilogy nonetheless succeeds in renewing the genre.

Alongside the choice of bronze, giving a vintage accent as well as a modern touch due to its recent appearance in watchmaking, this Bvlgari Bvlgari 2.0 also features other pleasant surprises. It is equipped with a tool-free interchangeable strap system enabling smooth transitions between embossed rubber, alligator leather or leather options. Delivered with a second strap, it comes with a travel pouch, a new men’s accessory comprising two strap compartments.

The new masculine Bvlgari Bvlgari is unique, due both to the random patina acquired by bronze and to the versatility resulting from its interchangeable straps.

Bvlgari Bvlgari Ladies

Case	:	Bronze, black DLC-treated steel
Bezel	:	Bronze, black DLC-treated steel
Diamètre	:	41 mm
Caseback	:	Transparent
Crown	:	Bronze with black ceramic insert
Dial	:	Finely grained and black-lacquered/td>
Hour-markers	:	Bronze
Water-resistant	:	50 m
Movement	:	Calibre BVL 191 manufacture self-winding movement Indications of the hours, minutes and seconds Date window at 3 o’clock
Power reserve	:	42-hour
Bracelets	:	Chestnut brown calfskin leather for the bronze version Black calfskin leather for the DLC-coated steel and bronze bezel Black rubber for the DLC-coated stainless steel version Second interchangeable strap delivered with the watch in a black leather pouch
Delivered in an elegant black grained leather pouch containing a second strap