The new “MAI TROPPO” Bvlgari advertising campaign, is an ode to life, joy and happiness.

Deeply rooted in a Roman flamboyant exuberance, Bvlgari invites to enthusiastically enjoy every single moment, here and now.

The outstanding, diverse cast includes super model Lily Aldridge, British actress Naomi Scott, the protagonist of Guy Richie’s “Aladdin” movie, as well as Zendaya, the American star of HBO’s series “Euphoria”… three talented, powerful and beautiful women, sharing with Bvlgari the same fierce, brave and unapologetic approach to life.

They steal the spotlight in the vibrant, intense images shot by Swedish director and photographer Johan Renck, known for his uncompromised love for beauty and for his deep explorations of characters’ multifaceted personalities.

Lensed in the streets of Rome, - the brand’s native city, which continues to serve as the major source of inspiration for Bvlgari, - as well as at Villa Adriana in Tivoli and Villa Aldobrandini in Frascati, just outside the Italian capital, Lily Aldridge, Naomi Scott and Zendaya are captured in different moments of their life.

For example, a super glam Lily Aldridge wearing Bvlgari High Jewelry collection is portrayed while walking the dogs by Rome’s breath-taking Fori Imperiali, or posing at night in front of the legendary Fountain of Trevi. Naomi Scott rocking the new B.zero1 rings indulges into a chocolate dessert in a high-tech kitchen and has fun exploring the streets of Rome accompanied by Divas’ Dream jewels, also on a bus. Why not? Zendaya, wearing the Octo Roma watch, attends a mysterious masquerade ball and poses like a modern Eve with an apple in her hand in a lush garden, sparkling in diamond Fiorever collection.

The seductive, charming beauty of the three protagonists, who are joined in the advertising campaign by Chinese-Canadian superstar singer and actor Kris Wu, who sports the Octo steel watch while enjoys an extra sugary coffee in an elegant café, further exalts the luxury, precious and exuberant appeal of the Bvlgari creations, including pieces from the brand’s most iconic ranges: High Jewelry, Serpenti, B.Zero1, Fiorever and Divas’ Dream.

According to Bvlgari, Beauty is MAI TROPPO. Just enjoy it!